Two Strategists, One Mission: Build Better Contractor Businesses
Great Work Consulting was built for contractor business owners who are tired of generic advice. We specialize exclusively in contractor businesses - hardscaping, landscaping, pool builders, and beyond - delivering implementable systems across marketing, operations, and finance.
Our Mission
Most contractor business owners are exceptional craftsmen. They know how to build beautiful patios, design stunning landscapes, and create outdoor spaces that transform homes. But running a profitable, scalable business? That's a different skill set entirely.
That's where we come in. Great Work Consulting exists to help contractor business owners bridge the gap between being great at the trade and being great at business. We build the marketing systems that generate leads, the operational workflows that keep projects on track, and the financial clarity that ensures every job grows your bottom line.
We don't dabble in dozens of industries. We work exclusively with contractors because the deeper we go, the better the results we deliver.
Your Dedicated Strategists
Rod Burnett
Rod Burnett is the Marketing Strategist at Great Work Consulting, helping contractor businesses across the United States build marketing systems that generate consistent, qualified leads. With deep expertise in local SEO, reputation marketing, CRM automation, and lead generation, Rod specializes in the contractor space.
Rod doesn't believe in quick fixes or vanity metrics. His approach focuses on building marketing infrastructure - the kind of systems that compound over time and reduce your dependence on referrals. From Google Business Profile optimization to automated follow-up sequences, Rod builds the engine that keeps your pipeline full.
Credentials
- Creator of the BrandedProof™ Social Proof System
- Co-Founder, Great Work Consulting
- Holistic Marketing Strategy
Jerry Hayes
Jerry Hayes is the Financial Strategist at Great Work Consulting, helping contractor businesses improve profitability through job costing systems, financial planning, and pricing strategy. Jerry works with contractors nationwide to bring clarity to their numbers and build financially sustainable businesses.
Too many contractors are busy but not profitable. Jerry's specialty is showing business owners exactly where their money goes - and more importantly, where it should go. From implementing job costing systems that track real project profitability to building financial dashboards that make decision-making simple, Jerry turns financial chaos into clarity.
Credentials
- Certified Financial Modeling & Valuation Analyst (FMVA®)
- NC NMLS ID: 2305577
- NC/SC Life Insurance License: 21073191
Diagnose. Prioritize. Install. Improve.
Every engagement runs through the same four steps, in the same order. We don't recommend a system before we've looked at the evidence.
Diagnose
What's actually going wrong? We look at lead, response, estimate, follow-up and review data to find where revenue or customer confidence is breaking down.
Prioritize
Finding ten problems doesn't mean buying ten solutions. We rank gaps by Response, Clarity, Proof, Follow-Up and Experience to find what matters most.
Install
Once a high-priority problem is identified, we recommend and help implement the system built to solve that specific problem - not whatever we happen to sell.
Improve
Implementation isn't the end. We return to the evidence, check whether the system moved the number it was meant to move, and find the next constraint.
Let's Find Out Where Your Revenue Is Leaking
Start with a free Revenue Rescue audit and find out exactly where your biggest opportunities are - before we recommend anything.
Find My Revenue Leaks